Stand Out: Before & After Image Slider

 

When a potential client is on your site and looking at the work you’ve done, what do you think would be the most impactful? If you can show them how you have been able to transform a space or a photo in real time it helps them envision your talents and what you can do for them.

So whether you’re a home stager, interior designer, realtor or photographer this is for you! I have implemented this design in a variety of businesses because it is so versatile.

Let’s update your stale website and really show off what you can do!

These beautiful before & after are provided by Homeslice Studios. Homeslice Studios is a lifestyle design brand based in Cleveland, Ohio, created by Kate Troyer & Tim Matthews.

You can follow along with Homeslice Studios on Instagram @homeslicestudios and get to know Kate and Tim better @katherine.troyer @tim.cle.

 

Defining Your Small Business

 
 

If you’re anything like me when you are starting your business or have an idea for a business your mind goes into over drive. It can feel like you are being pulled in so many directions when it comes to defining your business. Every business should have a clear definition of its brand values. To put it simply, a brand is what your customer thinks of when she hears your company or product name.

After speaking with clients, I found that there was a need to help define their business and their brand. I created a simple worksheet that will ask you the questions you need to focus on WHAT is your specialty ?; WHO is your target market ?; and HOW you have a competitive advantage ?

I think this is a great starting point to help new and already established business owners alike define their niche. Use this FREE worksheet to build the foundation and a clear strategy for your business.

Simple Ways to Increase Web Traffic

 
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Checking a business’s website is one of the first things a customer does. Whether it is to order a product or check out the menu it is one of your first impressions you present to a potential customer.

When you have a professionally designed website with high quality content, then you have the tools to generate leads. The problem is, how do you get those customers to your site?

You need to drive traffic to your site and if you’re looking at your analytics (an amazing built-in Squarespace feature) and not seeing results, I have several proven steps to that show results.


Start a Blog

Some business owners might get scared when you mention the word blog because they think of it as an online diary. While personal blogs still exist there are so many different ways to have a blog these days and show that you are an expert in your field.

Once this content is created it is important to share on different social media platforms for a higher reach.

Email Marketing

Start an email list and offer an incentive to join. This way you have a built in audience that wants to hear from you. You can promote different blog posts, sales, or new products. Don’t be intimidated by keeping a rigid schedule. Find what works for you and your customer, that could be weekly, monthly or quarterly.

Advertising

Now that you have something to say (via the blog or email marketing) are you sharing it on social media? This is a great opportunity to take key posts and advertise. Make sure you are researching your target market and narrowing your reach. Evaluate what is working for you and see results over time.

SEO (Search Engine Optimization)

If you know nothing about SEO, the simplest way that I can explain it is keywords, keywords, keywords! In order to move up the ranks in search engines like Google it is important to have strong keywords in your URLs, blog titles, headers, and image names. Think about what your customers would be searching for and how you can be the first to show up for that query.


I encourage you to implement these practices into your overall marketing strategy and you will see growth. And if you’re not sure how or where to start I would love to chat with you about how I can help you achieve these strategies.

 

Introducing Studio Notes

 
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One of the things I am introducing to the studio in 2019 is a blog series called Studio Notes. I will post about things that are important to me and my business. You can expect topics to cover design, process, business, and what’s going on in the studio. If you would like Studio Notes to come directly to your email, please sign up for my mailing list.

I hope to inspire, educate, and learn a thing or two along the way.